Welcome to IFAW’s new interactive magazine compiled by bigFIG Digital Media.
Global seizures of illegal ivory suggest that some 25,000 to 50,000 elephants were slaughtered in 2011 alone to furnish demand in major markets around the world. This interactive report by the International Fund for Animal Welfare lifts the veil on the escalating multi-million dollar illegal trade that has arguably become the gravest threat to the survival of the world's elephants.
Inside this exclusive IFAW interactive report multi-media features embracing animation, video, audio and stunning photography will enthrall you.
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Use the NEXT and BACK buttons below to reveal more highlights from the current issue of IFAW Interactive Magazine
The Ivory Trade: Take a personal journey with IFAW’s interactive story that helps to explain and show you how the elephant ivory trade works from a more holistic perspective.
Killing Fields – Cameroon: A look at the reality that is elephant poaching through the horrific account of a killing spree in Cameroon’s Bouba Ndjida National Park that left as many as 600 elephants brutally massacred.
White Gold – Ivory’s Trade Drivers: Find out what drives the ever-increasing demand for ivory across the globe.
The Great Debate: What is the true impact of the ivory trade? Understand CITES and its role in monitoring wildlife trade, and find out where IFAW stands on crucial issues.
Trade or No Trade: Yes or No? Should the international community legalise the trade in elephant ivory? Take stock of the viewpoints and make up your own mind.
IFAW on the Ground: Learn about IFAW’s interventions to save elephants and to stop poaching in Africa. And find out how you can help to halt the illegal trade of ivory worldwide.